Answering Nature's Challenge

Nature's chemistry blog, thescepticalchemist, has issued a challenge. Okay, not really a horrible challenge, but one which does make one think:

Here's a challenge for you - imagine you're setting up a general chemistry
journal and you have a total editorial team of four - how do you break down the
areas of expertise? Along traditional lines, or something different?

That is quite a difficult task. Chemistry has gotten its nose into so many different disciplines, it's a bit sickening. But, I think the safest bet would be to follow the traditional labels: Analytical, Inorganic, Organic, and Physical. Of course, those generic titles do grossly oversimplify the inter-relatedness of each discipline, it is probably the most reasonable approach.

Any other takes on the challenge? I don't have the mind of an editor, so my answer is probably the incorrect one.